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The partnership between Airtasker and Visa Cash App Racing Bulls (VCARB) Formula One team has shifted another gear.

What began as a brand alignment is now playing out in the pit lanes, with Airtasker’s creative community stepping directly into the world of elite motorsport.

This week, two of the sport’s stars, VCARB Formula One drivers Isack Hadjar and Liam Lawson posted a task on Airtasker calling for “big, bold and badass” ideas to design a pit crew helmet.

The catch is this wasn’t for the drivers themselves. It was for the team behind the scenes, the pit crew who keep the cars in tip-top shape on race day.

As the task went live on Airtasker under the title “Need Crazy and Creative Ideas for F1 Helmet”, Hadjar and Lawson set out exactly what they were after:

“The pit crew has been crushing it, and we want to find someone who can design a special edition helmet for them.

“Something wild, unforgettable and creative as a thank you gift they’ll never forget. They’re the heartbeat of everything we do, so we want to create something as legendary as they are.”

The final design will be unveiled in December at the 2025 Qatar Grand Prix, with the pit crew sporting the community-built helmets trackside.

Stockhead - Airtasker front and centre on global stage as VCARB F1 drivers tap community to design helmets