2024 Annual Report
Released
Released
Announcement PDF
ABN 53 149 850 457
(ASX:ART)
Our Mission
Our Vision
To empower
people to
realise the full
value of their
skills.
The world’s
most trusted
place to buy
and sell local
services.
Creating jobs isn’t a by-product of the
work that we do: it’s our core purpose.
With a rising cost of living, dislocated
labour markets and economic uncertainty,
Airtasker’s mission, creating opportunities
for people to generate additional income,
has never been more relevant.
Letter from the Chair
and the Founder & CEO
3
2024 at a glance
5
Board of Directors
7
AIRTASKER LIMITED ABN 53 149 850 457
Directors’ report
10
Remuneration report (audited)
24
Auditor’s independence
declaration
47
Financial report
48
2024 Annual Report
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2024 Annual Report
2024 Annual Report
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Letter from the Chair
and the Founder & CEO
Dear Shareholders,
We are super pleased to present Airtasker’s FY24
Annual Report, marking a pivotal year in our
journey towards building the world’s most trusted
marketplace for local services!
Financial Highlights
FY24 was a great year for Airtasker in which we
established strong foundations for an exciting
growth journey ahead.
We delivered on our promise of positive full-year
free cash fllow (up 115.3% to $1.2 million)
demonstrating the resilience and scalability of our
business model.
Our Airtasker marketplaces delivered strong
revenue growth up 9.8% to $38.1 million,
underpinning a solid Group revenue growth of
5.6% to $46.6 million - a positive result given
challenging macroeconomic conditions and lean
marketing investment in our core Australian
market.
Finally, we continued to strengthen our balance
sheet, ending the year with $17.8 million in cash
and term deposits, plus – by 4 July 2024 – $13.0
million in advertising inventory in Australia and the
UK with our market leading media partners oOh!media (ASX:OML), ARN (ASX:A1N) and
Channel 4. We truly believe these partnerships
and our implementation of them will strengthen
the value of the Airtasker brand globally.
Operational Achievements
Our established marketplaces in Australia
continued to generate signifiicant results,
delivering $45.2 million in revenue and $31.0 million
in EBITDA, up 24.0% year-on-year. This result
enabled strong cash generation which more than
covered our total global head office expenditure
providing the Group with a cash surplus which we
are investing into building new Airtasker
marketplaces in the UK and US, turbocharged by
local media partnerships.
Our UK marketplace emerged as a strong proof point
of our global media partnership strategy, with fourth
quarter revenue surging 76.3% on the prior
comparative period while annualised fourth quarter
gross marketplace volume was £5.9 million ($11.3
million), propelled by a super successful Channel 4
television campaign - ‘Airtasker.Yeahtasker!’. This
growth momentum in the UK has continued into FY25
with fiirst quarter revenue up over 100%1 on the prior
comparative period, fuelled by continued growth
in the London market combined with successful
marketplace launches in Birmingham and
Manchester.
During CY24 to date, we also set up our US
marketplace for success by completing US$9.75
million in media partnerships with the world’s leading
Spanish-language content and media company
TelevisaUnivision and America’s no. 1 audio company
iHeartMedia. Whilst we remain focused on iterating
and learning in the Los Angeles market at present,
we’re excited to have established incredibly strong
foundations with these key partners to scale across
the United States in the years ahead!
Looking Ahead
As we move into FY25, Airtasker is well-positioned
to re-ignite growth and build a global brand whilst
continuing to deliver on full year positive free
cash fllow.
Our FY25 focus is on investing alongside our
incredible media partners into our brand presence in
Australia, optimising our core product experience
and improving marketplace trust. We’re also super
excited about leveraging our scalable software
platform and turbocharging our UK and US
marketplaces to replicate the success we’ve
achieved in Australia in these new markets!
1. Quarterly Activity Report and Appendix 4C Cash Flow Report 30
September 2024
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2024 Annual Report
Whilst we remain
focused on iterating
and learning in the
Los Angeles market at
present, we’re excited
to have established
incredibly strong
foundations with these
key partners to scale
across the United
States in the years
ahead!
We want to express our gratitude to our dedicated
Airtasker team, loyal customers, hardworking
Taskers, and you - our shareholders. Your continued
support enables us to pursue our mission:
to empower people to realise the full value
of their skills.
Thank you for being part of the Airtasker journey!
Cass O’Connor
Chair
Tim Fung
Founder and Chief Executive Officer
2024 Annual Report
4
2024 at a glance
$600 million
In the Pockets of
Australian Taskers
$46.6m -$0.2m
up 5.6% on pcp
Airtasker
Onefllare
Group EBITDA
50.0
5.0
40.0
0.0
30.0
-5.0
AUD millions
AUD millions
Group Revenue
97.8% improvement
in EBITDA loss
20.0
10.0
0.0
5
-10.0
-15.0
FY20
FY21
2024 Annual Report
FY22
FY23
FY24
-20.0
FY22
FY23
FY24
Airtasker Booked Tasks
200.0
800
150.0
600
No. of tasks (thousands)
AUD millions
Airtasker GMV
100.0
50.0
0.0
FY20
FY21
FY22
FY23
400
200
0.0
FY24
FY20
FY21
FY22
FY23
FY24
+76.3% $17.8m
4Q24 UK revenue
on pcp
GMV (LHS)
Revenue (RHS)
Net Cash Flow
750
30.0
4.0
600
20.0
3.0
450
2.0
300
1.0
150
-10.0
0
-20.0
0.0
FY20
FY21
FY22
FY23
FY24
AUD millions
5.0
GBP thousands
GBP millions
UK GMV and Revenue
in cash and term deposits
on balance sheet
$1.2m
10.0
0.0
FY20
FY21
FY22
FY23
FY24
2024 Annual Report
6
Board of D
Catherine (Cass) O’Connor
Timothy (Tim) Fung
Ellen (Ellie) Comerford
Independent Non-Executive
Chairperson
Managing Director and Chief
Executive Officer
Independent Non-Executive
Director
Cass joined Airtasker as the
Independent Non-Executive Chair in
July 2023. Cass is currently the
Chair of NextEd Group (ASX:NXD)
and a number of successful venturebacked technology companies
including brand inflluencer
marketplace Tribe. Cass has 35
years’ of executive, non-executive
and advisory experience, spanning
various industries including media,
technology, premium consumer
goods, real estate and the arts. Her
background is in fiinance, including
as a senior equities research analyst
with Deutsche Bank, and investment
banking and private equity investing
with a number of companies
including Turnbull & Partners,
Goldman Sachs LLC and Carnegie,
Wylie & Co. Cass was previously the
Chair of ASX-listed Prime Media
Group where she managed a
successful exit to Seven West
Media. Cass has also held senior
executive roles at some of
Australia’s most successful
pioneering technology success
stories, including initial General
Manager of OzEmail and Executive
Director of Ecorp, which launched
eBay in Australia.
Tim is co-founder, Managing
Director and CEO of Airtasker and
has been the CEO of Airtasker
since its incorporation in 2011. Tim
is currently also a co-founder and
director of Tank Stream Labs Pty
Ltd, a Sydney-based technology
co-working space. Prior to joining
Airtasker, Tim was a founding
team member at mobile telco
start-up Amaysim and prior to that
spent several years at Macquarie
Bank and talent representation
agency Chic Management.
Ellie joined Airtasker as an
Independent Non-Executive
Director in February 2021. Ellie has
over 35 years of experience in
fiinancial services businesses in
Australia and internationally across
a range of regulated sectors,
including insurance, banking and
fiinance, and associated products
and services. Ellie was the Chief
Executive Officer and Managing
Director of Genworth Mortgage
Insurance Australia (ASX: GMA)
between 2010 and 2016, leading the
company to an IPO in 2014. Prior
executive positions in the previous
20 years were held with First
American Financial Corporation
(NYSE: FAF – Fortune 500) and
Citigroup Australia. Ellie is currently
a Non-Executive Director of a
number of privately held companies
in Australia and the Netherlands.
Ellie is a member of Chief
Executive Women.
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2024 Annual Report
Directors
Peter (Pete) Hammond
Xiaofan (Fred) Bai
Mahendra Tharmarajah
Non-Executive Director
Non-Executive Director
Company Secretary and
Chief Financial Officer
Pete joined Airtasker as a NonExecutive Director in November
2013. Pete is a co-founder and
director of Exto Partners, a Sydneybased venture capital fiirm formed
in 2003. With over nineteen years’
experience as a founder, investor
and director of technology
companies, Pete is experienced in
building high growth companies.
Pete is a qualifiied Chartered
Accountant and prior to founding
Exto Partners spent 10 years with
KPMG in Australia and the US. As a
senior executive with KPMG
Consulting in New York, he focused
on advising capital markets clients
on risk management, product
pricing, business process reengineering and large-scale merger
integration.
Fred joined Airtasker as a NonExecutive Director in April 2015.
Fred is a co-founder and the
managing partner of Morning
Crest Capital, a venture capital
fiirm. Fred is also founder and
Chief Executive Officer of Fanyu
Investment, an equity investment
management company. Fred was a
co-founder and director of
NASDAQ listed company Reven
Housing REIT.
Mahendra joined the Company as
Chief Financial Officer (‘CFO’) in
October 2022 and was appointed
Company Secretary in June 2023.
A qualifiied Chartered Accountant,
Mahendra has over 25 years’
experience in leading fiinance
functions, across both listed and
unlisted environments. Having
commenced his career in the
accounting profession, Mahendra
has spent the last twenty years in
commerce including 6 years at
high growth e-commerce
marketplace Viator. Most recently
Mahendra was CFO at listed labour
hire and recruitment business
Ignite Ltd (ASX: IGN) for 6 years.
Mahendra’s experience includes
strategic as well as operational
fiinance expertise including
systems implementation,
mergers and acquisitions
and international expansion.
2024 Annual Report
8
9
2024 Annual Report
Directors’ report
The Directors present their
report, together with the
fiinancial statements, on the
consolidated entity (referred
to hereafter as ‘Airtasker’ or
the ‘Group’) consisting of
Airtasker Limited (referred to
hereafter as the ‘Company’
or ‘parent entity’) and the
entities it controlled at the
end of, or during, the year
ended 30 June 2024 (‘FY24’).
Directors
Financial and operational review
Key fiinancial and operational metrics
Consolidated
Financial metrics
2024
$’000
2023
$’000
Change
$’000
%
Group revenue
46,643
44,171
2,472
5.6%
Gross profiit1
44,510
41,756
2,754
6.6%
Employee benefiits
expense
(22,373)
(30,274)
7,901
26.1%
Sales and marketing
expense
(14,458)
(8,634)
(5,824)
(67.5%)
The following persons were directors
of Airtasker during the whole of the
fiinancial year and up to the date of
this report, unless otherwise stated:
Technology, general and
administration expense
(10,675)
(12,766)
2,091
16.4%
Australian net EBITDA2
12,817
(29)
12,846
44296.6%
Catherine (Cass) O’Connor
Group EBITDA
(180)
(8,009)
7,829
97.8%
Ellen (Ellie) Comerford
Loss before tax
(4,426)
(12,918)
8,492
65.7%
Independent Non-Executive Director
Net loss after tax
(4,426)
(12,918)
8,492
65.7%
Net loss after tax
attributable to the
owners of Airtasker
Limited
(2,890)
(12,902)
10,012
77.6%
Independent Non-Executive Chair
Peter (Pete) Hammond
Non-Executive Director
Xiaofan (Fred) Bai
Non-Executive Director
Timothy (Tim) Fung
Net cash fllow3
1,181
(7,710)
8,891
115.3%
Managing Director and Chief
Executive Officer
Cash from/(used in)
operating activities
3,031
(10,843)
13,874
128.0%
Company secretary
Cash and term deposits
17,765
17,085
680
4.0%
Mahendra Tharmarajah
Net assets
32,636
29,105
3,531
12.1%
Principal activity
The principal activity of the Group is
the provision of technology-enabled
online marketplaces for local
services, connecting people and
businesses who need work done
with people and businesses who
want to work.
1. Gross profit is calculated based on ‘Revenue’ (as disclosed in the Consolidated statement of profit or
loss and other comprehensive income) less ‘Cost of sales’ (as disclosed in note 7 of the Notes to the
consolidated financial statements).
2. Earnings before interest, taxation, depreciation and amortisation (‘EBITDA’) is a financial measure
which is not prescribed by Australian Accounting Standards (‘AAS’) and represents the statutory net
loss after tax under AAS adjusted for specific non-cash and other items. ‘Australian net EBITDA’ refers
to the ‘Established Marketplaces’ EBITDA less ‘Global Head Office operating expenditure’ and ‘Global
Head Office innovation investment’, as disclosed in note 4 of the Notes to the consolidated financial
statements.
3. Represents the ‘Net increase/(decrease) in cash and cash equivalents’ in the Consolidated
statement of cash flows.
2024 Annual Report
10
Group Revenue
Operational metrics Airtasker marketplaces4
2024
2023
Booked tasks
778,602
788,658
(10,056)
(1.3%)
Average task price ($)
245
250
(5)
(2.0%)
Monetisation rate5
20.0%
17.6%
2.4%
13.7%
Airtasker marketplaces
revenue ($'000)
38,082
34,688
3,394
9.8%
Airtasker platform fee
revenue ($'000)6
34,053
29,906
4,147
13.9%
Gross marketplace volume
($'000)7
190,620
197,441
(6,821)
(3.5%)
Financial review
Financial performance
In FY24 Airtasker achieved solid
revenue growth, with Group
statutory revenue growing 5.6% to
$46.6 million versus $44.2 million in
the year to 30 June 2023 (‘FY23’).
This result refllected organic
revenue growth in the core Airtasker
Australia marketplace of $36.7
million complemented by an
increasing contribution from
international Airtasker marketplaces
where revenue grew 52.1% to $1.4
million. The Australian Onefllare
marketplace contributed $8.4
million in revenue. A focussed
program of product investment to
improve marketplace reliability,
reduce cancellations and address
platform leakage increased sales
funnel efficiency and contributed to
the organic Airtasker marketplaces
revenue growth.
$46.6m
Airtasker
Change
The Group’s gross profiit grew 6.6%
which was ahead of revenue
growth and primarily a result of
signifiicant premium reductions
achieved during the fiinancial year
in relation to Tasker third party
liability insurance, which is treated
as a direct cost.
FY24 statutory net loss after tax
(‘NPAT’) improved 65.7% to $4.4
million (FY23: $12.9 million loss).
After accounting for the noncontrolling interest held by 4
Ventures Limited (‘Channel 4’), the
net loss after tax attributable to
the owners of Airtasker Limited
was $2.9 million, an improvement
of 77.6% on the prior year (FY23:
$12.9 million loss). This NPAT result
refllects a focus on revenue growth
combined with a continuing
program of direct cost reductions
while achieving efficiencies in
operating expenditure.
Onefllare
50.0
AUD millions
40.0
30.0
20.0
10.0
0.0
FY20
FY21
FY22
FY23
FY24
Earnings before interest and
taxation (‘Group EBIT’) and
earnings before interest, taxation,
depreciation and amortisation
(‘Group EBITDA’) are non-statutory
fiinancial measures which are not
prescribed by Australian
Accounting Standards (‘AAS’) and
represent the statutory NPAT
under AAS adjusted for specifiic
non-cash and other items. The
directors consider that Group EBIT
and Group EBITDA refllect the core
earnings of the Group and assist in
understanding the fiinancial
performance of the Group.
Group EBIT and Group EBITDA have
been calculated by eliminating the
following from statutory NPAT:
• Net interest income/(expense);
and
• Depreciation and amortisation
expense.
4. Operational metrics relating to the Airtasker marketplaces only excluding the Oneflare marketplace.
5. Monetisation rate represents Airtasker marketplaces revenue in a given financial period, expressed as a percentage of Airtasker marketplaces gross
marketplace volume (‘GMV’) in the same period.
6. Airtasker marketplaces revenue less ‘Unclaimed customer credits breakage revenue’ from customer credits not expected to be redeemed or refunded
prior to expiration (as disclosed in note 5 of the Notes to the consolidated financial statements).
7. GMV represents the total price of all tasks booked through the Airtasker marketplaces before cancellations and inclusive of price adjustments between
customers and Taskers, bonuses paid by customers to Taskers, fees payable by customers and Taskers to Airtasker, and any applicable sales taxes.
11
2024 Annual Report
Consolidated
Change
$’000
%
Reconciliation of statutory
NPAT to Group EBITDA
2024
$’000
2023
$’000
Statutory NPAT
(4,426)
(12,918)
8,492
65.7%
(260)
82
(342)
(417.1%)
Group EBIT
(4,686)
(12,836)
8,150
63.5%
Add: Depreciation and
amortisation expense
(4,506)
(4,827)
321
6.7%
(180)
(8,009)
7,829
97.8%
During the fiinancial year, Group EBIT
improved by 63.5% to a loss of $4.7
million (FY23: $12.8 million loss)
whilst Group EBITDA improved by
97.8% to a $0.2 million loss (FY23:
$8.0 million loss).
The Group EBITDA result was largely
driven by top line revenue growth of
$2.5 million during the year combined
with operational efficiencies including
an organisational restructure
implemented in April 2023 which
reduced headcount by 20.0%. The
headcount reduction contributed to
employee benefiits expense
decreasing 26.1% to $22.4 million
(FY23: $30.3 million).
Sales and marketing expenditure
increased 67.5% to $14.5 million
(FY23: $8.6 million) principally due to
the launch of the UK television brand
campaign ‘Airtasker. Yeahtasker!’
which lead to higher expenditure on
creative assets, paid marketing and
amortisation of the Channel 4 media
advertising asset, which alone
accounted for $4.4 million of the
movement. In addition, the Group ran
two major out-of-home advertising
campaigns in Australia and the UK in
the last month of the fiinancial year
with the aim of improving long term
brand awareness.
Ongoing programs to deliver
operating efficiency drove technology,
general and administration
expenses down 16.4% to $10.7
million (FY23: $12.8 million). During
the fiinancial year the Group also
implemented a program of work to
deliver signifiicant expenditure
reductions across corporate
insurance premiums, facilities costs
and external consulting services.
Net cash used in fiinancing activities
of $1.0 million (FY23: $2.8 million net
infllow) related to the fiinancing
component of lease liability
payments associated with office
facilities leases.
Net Cash fllow
Cash fllows
On a statutory basis, net cash fllows
for the fiinancial year improved by
$8.9 million or 115.3% to $1.2 million
(FY23: $7.7 million net outfllow).
Net cash from operating activities
for FY24 was an infllow of $3.0
million, up $13.9 million or 128.0%
(FY23: $10.8 million net outfllow).
The full year positive operating
cash fllow result was achieved by
delivering solid Group revenue
growth of 5.6% against FY23 with
cash receipts improving $1.0 million
(or 2.0%) to $49.4 million (FY23:
$48.4 million). At the same time the
Group achieved operating
efficiencies by reducing employee
benefiits expense by 26.1% and
technology, general and
administration expense by 16.4%
with cash payments to suppliers and
employees decreasing $12.4 million
(or 20.9%) to $46.9 million (FY23:
$59.3 million). A large portion of the
marketing expense increase during
the year did not impact cash as it
$1.2m
30.0
20.0
AUD millions
Group EBITDA
Net cash used in investing activities
of $0.9 million (FY23: $0.3 million net
infllow) refllected $1.9 million invested
in software development, a $0.5
million net infllow from maturing term
deposits and $0.5 million received as
proceeds from the disposal of
businesses. Investments in term
deposits are treated as investing
cash fllows for statutory accounting
purposes as they are not at call
deposits and as such are not deemed
to be equivalent to cash.
10.0
0.0
-10.0
-20.0
FY20
FY21
FY22
FY23
Operating Cash fllow
FY24
$3.0m
10.0
5.0
AUD millions
Less: Net (interest income)
/expense
related to the use of the Channel 4
media advertising asset in the UK.
0.0
-5.0
-10.0
-15.0
FY20
FY21
FY22
FY23
2024 Annual Report
FY24
12
Financial position
Airtasker’s net assets increased
$3.5 million to $32.6 million during
the fiinancial year, primarily
refllecting a $4.0 million reduction in
total liabilities.
Total assets at 30 June 2024
decreased $0.4 million to $50.5
million. This was principally due to
the amortisation of the prepaid
media advertising asset from
Channel 4 and the amortisation of
intangible assets, offset by the
addition of the out-of-home media
inventory from oOh!media Limited
(‘oOh!media’).
During the year $4.4 million of the
Channel 4 media advertising asset
was amortised based on usage
following the launch of the
‘Airtasker. Yeahtasker!’ UK television
brand campaign. The decrease in
the intangible asset was consistent
with the decrease in the carrying
amount of platform development
costs of $1.9 million following
reduced time spent on projects that
were in their capitalisation phase,
along with higher levels of
amortisation as a number of
projects moved from development
into production.
Total liabilities at 30 June 2024
decreased $4.0 million to $17.9
million. This was mainly due to a
decrease of $1.7 million in unclaimed
customer credits and $1.1 million in
trade and other payables.
The decrease in unclaimed
customer credits refllected the
introduction of a revised
cancellation policy and cancellation
fee structure, driving higher task
completion rates and lower task
cancellation rates which in turn
resulted in fewer customer credits
being granted. The movement in
trade and other payables was
13
2024 Annual Report
principally due to the timing of
payments associated with fiinancial
year-end software subscription
renewals.
Airtasker remains in a strong
fiinancial position at 30 June 2024
with $17.2 million (FY23: $16.1 million)
in cash on its balance sheet. Total
cash and term deposits were $17.8
million (FY23: $17.1 million).
Consolidated
Cash and term
deposits
2024
$’000
2023
$’000
Cash and cash
equivalents
(note 9)
17,228
16,052
Term deposits
(note 10)
537
1,033
Total cash and
term deposits
17,765
17,085
Operational review
Overview
Airtasker is Australia’s leading online
marketplace for local services,
connecting people and businesses
who need work done with people
who want to work. With a mission to
empower people to realise the full
value of their skills, Airtasker aims
to have a positive impact on the
future of work by creating truly
fllexible opportunities to work and
earn income. Since launching in
2012, Airtasker has put more than
$600 million into the pockets of
workers (payments made after all
fee revenue is deducted) and 1.8
million unique paying customers8
across the world.
For most of FY24 the Group faced
challenging macroeconomic
conditions. This was particularly
apparent in Australia, where its
largest two marketplaces operate,
with an infllationary economic
environment and tightening
monetary policy impacting
consumer sentiment and
marketplace demand.
Top of funnel customer demand
(booked tasks) on the Airtasker
marketplaces remained soft for
most of the fiinancial year with
booked tasks for the year declining
1.3% to 778,602 (FY23: 788,658).
First half booked tasks of 385,589
were down 4.6% on the prior
comparative period (‘pcp’) while the
second half saw a 2.2% recovery
with booked tasks of 393,013
against pcp. Booked tasks in the
second half of FY24 were up 1.9% on
the fiirst half.
The Airtasker marketplaces are
highly seasonal from quarter to
quarter and as such the spring and
summer seasons, in both the
northern and southern
hemispheres, generally experience
greater marketplace activity with
stronger demand and supply versus
the autumn and winter seasons.
Consequently, the second and third
quarters of the fiinancial year
experience greater volumes and
stronger revenues and cash
receipts. That said, that also results
in the two halves of the fiinancial
year being quite balanced with each
half comprising a stronger and
weaker quarter.
Airtasker marketplaces GMV for
FY24 decreased 3.5% to $190.6
million (FY23: $197.4 million). First
half GMV decreased 7.5% to $95.7
million on pcp while the second half
saw a 1.1% recovery with GMV of
$94.9 million against pcp. GMV in
the second half of FY24 was down
0.8% on the fiirst half.
Airtasker marketplaces revenue
grew 9.8% to $38.1 million (FY23:
$34.7 million). This result comprised
fiirst half revenue increasing 10.3%
to $18.9 million against pcp and
second half revenue increasing
9.2% to $19.2 million against pcp.
Revenue in the second half of FY24 was
up 1.5% on the fiirst half.
The full year monetisation rate
improved to 20.0% (FY23: 17.6%), up
13.7% on pcp. The signifiicant
improvement in the monetisation rate,
being revenue as a proportion of GMV,
refllected a 9.8% increase in Airtasker
marketplaces revenue relative to a
3.5% decrease in GMV.
The improvement in the monetisation
rate was due to the product
investment to improve marketplace
reliability together with the
introduction of a revised cancellation
policy and cancellation fee structure.
These programs saw cancellations
reduce by 26.3% on pcp, refllecting a
decrease in platform leakage and an
all-time record in completed task
volumes. Consequently, all
transactions on the Airtasker
marketplaces are now monetised
either through a connection and
service fee for completed tasks or a
cancellation fee for cancelled tasks.
The revised cancellation policy and
cancellation fee structure was phased
in during the fiinancial year for both
customers and Taskers in staggered
cohorts and staged by geographic
regions. As such, the monetisation
rate for FY24 does not yet fully refllect
the impact of the introduction of the
revised cancellation policy and
cancellation fee structure.
Marketplace staging
Airtasker operates marketplaces at
multiple stages of development. The
staging of Airtasker’s growth is critical
because each city-level marketplace is
built on liquidity and network effects
which develop over time.
8. Comprising the Airtasker marketplaces only
excluding the Oneflare marketplace.
2024 Annual Report
14
Airtasker has defiined 3 stages of
marketplace development.
• ‘Zero to one’. This is the fiirst
stage of marketplace
development. During this stage
the focus is on building a base of
actively engaged Taskers who will
make offers by creating a
consistent source of job
opportunities (posted tasks).
Management have also presented
a non-statutory view of the
operating segment data disclosed
in note 4 based on the
‘marketplace economics’,
reconciling the contribution of
the Established Marketplaces
Segment EBITDA to the investment
in the New Marketplaces Segment
and Group EBITDA.
which are at the ‘zero to one’ and ‘one
to 100’ stages respectively, have less
established user bases and
operations and may experience
accelerated growth in revenue each
year and represent the New
Marketplaces Segment. The Group
continues to invest in establishing
and growing these international
marketplaces.
• ‘One to 100’. This is the second
stage of marketplace
development. Once an initial fllow
of job opportunities has been
established, the goal is to
carefully balance supply and
demand to drive marketplace
activity and grow GMV.
• ‘Scaling’. Once a marketplace
has moved into the third stage
of development, established
network effects, organic
customer acquisition and strong
unit economics are leveraged to
realise value.
Change
Non-statutory operating
segment data
2024
$’000
2023
$’000
Established Marketplaces
(Australia) EBITDA (note 4)
30,990
24,985
6,005
24.0%
Less: Global Head Office
operating expenditure (note 4)9
(13,574)
(21,149)
7,575
35.8%
Less: Global Head Office
innovation investment (note 4)10
(4,599)
(3,865)
(734)
(19.0%)
12,817
(29)
12,846
44296.6%
(12,997)
(7,980)
7,829
97.8%
(180)
(8,009)
7,829
97.8%
Australian net EBITDA
Less: New Marketplaces
(UK and US) EBITDA (note 4)
Group EBITDA (note 4)
$’000
%
Marketplace economics
The Airtasker Australia and Onefllare
marketplaces are at the ‘scaling’
stage as they have established
user bases and operations and
represent the Established
Marketplaces Segment.
International Airtasker marketplaces,
particularly in the US and the UK
15
2024 Annual Report
Australian Net EBITDA
$12.8m
Group EBITDA
15.0
5.0
10.0
0.0
AUD millions
AUD millions
The Group’s marketplaces, as
disclosed at note 4, fall into two
business segments being the
‘Established Marketplaces Segment’
and the ‘New Marketplaces
Segment’ plus global head office
expenditure which is not directly
attributable to a segment.
Geographic operations are
segmented based on the maturity
of the marketplaces as economics
differ at each stage of growth as
noted in the discussion above
regarding marketplace staging.
5.0
0.0
-5.0
-$0.2m
-5.0
-10.0
-15.0
-10.0
-20.0
FY22
FY23
FY24
FY22
FY23
FY24
9. Operating expenditure relating to the marketplace platforms including engineering, product
support and maintenance and back office support functions including leadership, legal, finance and
people operations.
10. Innovation investment that is non-capitalisable and associated with the design of, and postimplementation work on, new features designed to enhance the customer experience, increase long
term GMV and grow long term revenue.
Non-statutory Operating Segment Data
Global head office operating
expenditure decreased 35.8%
against FY23, primarily due to
improvements in operating
efficiency (including a 20.0%
headcount reduction
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